1. **Deterrence of Criminal Activity**: Visible security guards can act as a powerful deterrent against burglaries, vandalism, and other illicit activities. Criminals often target locations that appear vulnerable; having guards on duty signals that the premises is closely monitored, making them think twice before attempting any wrongdoing.
2. **Enhanced Customer Service**: Security personnel can double as customer service ambassadors. They can guide visitors, answer questions, and provide assistance, fostering a welcoming environment while ensuring safety.